300 SRT Core Model
In 2013, the SRT brand expanded its “Core SRT” vehicle strategy by offering “Core” models that included exclusive content, including the standard premium ‘Ballistic’ cloth interior from the new SRT Viper, SRT-tuned sport suspensions and distinctive exterior accents. The “Core” models are designed and built with the back-to-basics performance-driving enthusiast in mind.
The 300 SRT “Core” model features a 6.4L badge on the front fenders, 20-inch cast-aluminum wheels with black painted pockets and standard black Brembo brake calipers (also available in red). On the inside of the new “Core” model, black seating surfaces use the same premium “Ballistic” cloth inserts from the SRT Viper and are flanked by black “Axel” cloth bolsters and door bolster inserts. Various matte carbon and piano black accents surround the instrument panel, door bezels and center console.
The Chrysler Group’s SRT (Street and Racing Technology) brand uses a successful product development formula featuring five proven hallmarks: awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors and race-inspired and high-performance interiors to remain true to its performance roots.
The 2014 SRT lineup features five vehicles that are world-class performance contenders and bring the latest in safety technologies and creature comforts. The Chrysler 300 SRT, Dodge Challenger SRT, Dodge Charger SRT and Jeep Grand Cherokee SRT join the flagship SRT Viper, which made its highly anticipated return to the high-performance sports car market in 2013.